Company News

e.l.f. Launches Virtual Try-On

Allows consumers to test out shades and products from its app.

e.l.f. is rolling out a virtual try-on feature on its app to allow consumers to test out all of the shades of e.l.f.'s products from the comfort of their own home, including the brand’s new lip launches—SRSLY Satin Lipsticks, Lip Lacquers and Sheer Slick Lipsticks.    Starting Monday April 13, consumers can simply upload a photo on the app and choose from over 320 products and shades to virtually try on, including lipsticks, concealers, eyeshadows, brow products, highlighters, liners, masca...

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